Course Description The marketplace is anywhere people come to buy and sell things. The growth of technology and the connected world has taken the market away from the physical shop or village square and put it in the space of the internet. n order to draw attention to your products or services, you must have a stand in this space. Also known as Social Media Marketing, Digital Marketing teaches us all we need to know about managing that “space” to create awareness about not just our goods and services, but also events and programs. Duration 1 Months, 16 Hours Who is it for? All who wish to master the art of leveraging on social media and related digital channels for the purpose of commerce or public service. Learning Expectations

1. Introduction to Digital / Social Media Marketing
2. Mastering Digital Channels
3. Building Followership
4. Building and Managing Content
5. Developing Advert Content
6. Common Video and Graphics Tools
7. You and Your Smartphone
8. Consistency and Keeping your Audience
9. Monetizing your Channel
10. Dealing with Clients
11. Ethical and Legal Considerations

  What you need This course is available both online and onsite. You will need:

1. A steady connection to the internet
2. A Smartphone, Laptop or Desktop Computer
3. Notepads
4. A Zoom account

Minimum Expectations for Certification

1. Attend at least 80% Lecture Hours
2. Completion of all assignments and quizzes. Assignments and quizzes constitute 20% of final assessment
3. Pass a certification exam with a minimum score of 50%

What you will get

1. A Basic Certificate in Digital / Social Media Marketing
2. Mastery of Simple Video and Graphics tools
3. Understanding of Social Media Advertising and Marketing
4. Develop your own brand
5. Become an Influencer